Naver Pay announced on the 30th that the large-scale event 'Npay 10 Festa' season 1, prepared to celebrate its 10th anniversary, is being held successfully. This event will run until the 31st and is set to continue next month with season 2, featuring various programs including personalized content that evokes memories of Npay and NFTs commemorating the 10th anniversary.
Season 1 is focused on the 'point accumulation' benefits that users have preferred over the past 10 years. Over 250 partner companies are participating, including online and offline payment options, and a total of 15 billion won in benefits will be provided, combining Npay's own benefits with its partner benefits.
Starting on the 1st of this month, season 1 recorded a 102% increase in the number of users of the Npay application compared to the same period last year. A total of 1 million people participated in the personalized 'payment mission' event, and there has been active sharing of information and benefit verification on Naver Cafe, blogs, and various social networking services (SNS).
According to Naver Pay, the number of new payers increased by 25.6% compared to last month through the first overseas QR payment promotion held in China, Japan, and Thailand. Additionally, due to a discount promotion at U.S. DFS duty-free shops, payment amounts within the United States surged by 350%. The 'Npay money card', which offers points for purchases at overseas Starbucks, also recorded a 160% increase in payment compared to last month.