Kakao Pay Insurance is launching its first brand campaign since its establishment, engaging in active communication. The campaign, titled "Bringing Insurance Closer," emphasized that insurance is a service that can be naturally experienced in everyday life.
The core content of the campaign consists of four brand films. The comprehensive film weaves together scenes where insurance is needed at various moments in daily life. The remaining three films focus on child insurance, mobile phone insurance, and travel insurance, respectively. It cleverly portrays everyday situations to highlight the necessity of insurance.
Participatory events related to the brand films will also be held. Until June 30, viewers can watch the videos on the official Kakao Pay Insurance YouTube channel and participate in a comment event by finding hidden speech bubbles in the videos or guessing the last line of dialogue or the parody movie title. A separate event using the same content will take place on the official Kakao Pay Insurance Instagram channel. Participation is possible in both YouTube and Instagram channels.
Kakao Pay Insurance will offer prizes worth 10 million won, including a styler, flight ticket gift cards, Bluetooth speakers, and Americano gift cards through a drawing. The winners will be announced on July 14 on the YouTube channel.
Kakao Pay Insurance plans to expand user touchpoints and strengthen its brand identity through various content and channels as part of this campaign. It also intends to actively utilize the Kakao Talk and Kakao Pay platforms to provide an insurance experience closely connected to users' daily lives.