MERITZ Securities plans to strengthen the capabilities of its research center, which is responsible for content production in the institutional sector. This decision is made to provide investors with professional information from a broader perspective as the scope of stock investment expands from domestic to international markets.
According to MERITZ Securities on the 27th, the company plans to invest 1 billion won to enhance the quality of content produced by its research center (analysis reports and YouTube channels). The research center plans to publish a report analyzing the global industry's value chain extensively as early as June. In the long term, it will also hire specialized personnel.
In this regard, Research Center Head Lee Jin-woo noted, "Until now, the analysis from securities research centers provided fragmented information on which industries are promising and, therefore, which stocks to buy," adding, "We plan to expand the sector-specific analyses scattered across industries both domestically and internationally and complete a global value chain diagram for each industry."
MERITZ Securities is recently expanding its investments in the institutional sector. Until now, it focused on corporate finance and real estate sectors, but it aims to strengthen the retail sector to develop a balanced business structure. One notable initiative is to waive domestic and U.S. stock trading fees and currency exchange fees for users of its 'Super 365' account for two years until the end of 2026.
Thanks to this aggressive policy, MERITZ has jumped to fourth place in overseas stock trading, following Toss, Kiwoom, and Mirae Asset.
In particular, MERITZ is contemplating how to differentiate itself in situations where unofficial information influences investment decisions. MERITZ Securities' plan is to enhance investments to provide professional analytical information that would hold more influence on investment decisions than unrefined information, like the stock discussion forum operated by Toss securities.
It is also expected that the recruitment of specialized personnel will take place. The personnel at MERITZ Securities' research center consist of about 40 members, including the corporate analysis team, investment strategy team, and research assistants. Compared to competitors like Samsung Securities and NH Investment & Securities, which have a total of about 100 employees, MERITZ Securities is at a disadvantage. MERITZ Securities plans to analyze the global value chain map first and then expand its organization.