The Korea Deposit Insurance Corporation announced on the 15th that it has appointed Park Yong-hu, a perspective designer, as a public relations expert to strengthen its promotional strategy.
New public relations expert Park Yong-hu is a marketing and public relations expert with experience in consulting for major corporations and public institutions in the country, and is the only perspective designer in Korea. The Korea Deposit Insurance Corporation noted, "Expert Park is the right person to establish effective promotional strategies for the future-oriented deposit insurance system, including strengthening financial contract protection for depositors, and to implement the corporation's brand image."
President Yoo Jae-hoon said at the appointment ceremony, "With significant changes to key deposit insurance systems this year, such as raising the deposit protection limit to 100 million won and increasing the error transfer support limit to 100 million won, there is a need for promotional strategies that resonate with the public," and added, "I expect expert Park to become a valuable promotional asset for the corporation."
Expert Park stated, "In promotions, it is necessary to break away from fixed ideas and strive to see the essence," and said, "As a public relations expert, I will present new perspectives and paradigms regarding the deposit insurance system and the role of the corporation to enhance public trust."