AU BRANDZ, which operates the fashion brand "Rockfish Weatherwear," is strong on its first day of trading on the KOSDAQ market. Amid market fluctuations due to tariffs imposed by U.S. President Donald Trump, it appears that money is flowing into this new stock.
AU BRANDZ shares were traded at 25,600 won on the KOSDAQ market at 9:07 a.m. on the 3rd. This represents a 60% increase (9,600 won) from the public offering price (16,000 won). The stock price surged to as high as 29,150 won early in the session.
AU BRANDZ garnered attention in a prior demand forecast conducted for domestic and foreign institutional investors, recording a competition rate of 816 to 1. The public offering price was also set at the upper end of the desired range. AU BRANDZ achieved a competition rate of 969 to 1 in the subsequent subscription for general investors, attracting over 3.8 trillion won in subscription deposits.
AU BRANDZ plans to expand into overseas markets using the funds raised from this listing. The company intends to establish offline direct-operated stores in Asia's largest fashion markets, including Japan and China, while also pursuing the acquisition of new heritage brands to expand its brand portfolio.