Samsung FN REITs, a listed real estate investment company (REITs), announced on the 26th the launch of a new office brand "FN Tower" to enhance its competitiveness. Samsung FN REITs will apply the new brand to Daechi Tower, S-1 Building, and Pangyo Office.
A representative of Samsung FN REITs noted that "REITs with a unique brand can raise tenant trust and preference, reducing vacancy rates and increasing revenue," adding, "We expect that the FN Tower brand will help in the long-term reevaluation of asset value and enhancement of shareholder value."
Samsung FN REITs also set a goal to exceed 1 trillion won in operating assets this year by acquiring additional office assets. Currently, Samsung FN REITs' asset size is 880 billion won. Samsung FN REITs has been incorporating real estate assets held by the Samsung Financial Group and decided to actively participate in the acquisition of external prime-grade office assets.
The reason Samsung FN REITs has set a target asset size of 1 trillion won is that it is a representative criterion for distinguishing quality REITs. As the size of the REITs increases, it is also expected to stimulate stock trading due to the influx of domestic and foreign institutional investors.
A representative of Samsung FN REITs said, "By securing competitive office assets in major regions and diversifying the portfolio, we can receive high evaluations for growth potential," adding, "This can lead to an increase in creditworthiness, also lowering funding expenses."