As the sale of REVU Corporation, which operates the influencer marketing platform 'REVU', gains momentum, Hana Securities assessed on the 25th that LG Uplus has a substantial possibility of acquiring it.
The primary reason LG Uplus is mentioned as a strong candidate for acquiring REVU Corporation is its preferential purchase rights. LG Uplus secured these rights as a strategic investor when Kiwoom Private Equity and Korea Investment Partners acquired equity in REVU Corporation in March 2022. Daou Technology holds a subordinate purchase right.
Research Institute Han Yu-geon noted that synergy could also be generated. LG Uplus is already providing marketing solutions from REVU Corporation for its specialized product 'U+ Our Store Package' aimed at small businesses. The U+ Our Store Package is a service combining internet, phone, artificial intelligence (AI) booking, waiting registration, table ordering, and point of sale (POS) systems, targeting new sales of 500 billion won within three years.
A research institute member stated, "LG Uplus is a strategic investor and has a partnership with REVU Corporation, so both the possibility of equity acquisition and business synergy are deemed sufficient."
However, a research institute member predicted that it would take time until specific contract details regarding the sale of REVU Corporation's management rights are released, so the stock price volatility of REVU Corporation is expected to increase for the time being.
Considering this year's performance growth, a research institute member believes there is a greater potential for the stock price of REVU Corporation to rise rather than fall. He remarked, "REVU Corporation currently holds an unrivaled position with a market share of about 66% in the domestic influencer marketing platform sector, and the effects of acquiring Short will likely drive performance growth and expansion into domestic and overseas commerce markets."
He continued, "The stock price of the comparable company, American Reddit, has adjusted by nearly 50% since February, and depending on whether and when it rebounds, this could influence the stock price direction of REVU Corporation."