SPC Samlip, listed on the Korea Composite Stock Price Index (KOSPI), is strong at the beginning of trading on the 25th. It appears that buying interest has surged due to the popularity of the new product "KBO bread." The KBO bread sold 1 million units within three days of its launch.
As of 10:08 a.m. on this day, SPC Samlip's stock is trading at 60,700 won, up 5.57% (3,200 won) from the previous day in the securities market.
The previous day, SPC Samlip's stock closed at 57,500 won, an increase of 8.08% from the prior trading day.
On the 20th, Samlip launched the "KBO bread." The KBO bread is a new product created in collaboration with professional baseball, capturing the characteristics of nine teams excluding the Lotte Giants. This includes "Tigers tiger chocolate roll," "Lions blueberry pastry," "Twins twin strawberry sandwich," "Bears bear paw honey bread," "Wiz big victory chocolate vanilla sandwich," "Landers salt butter spaceship bread," "Eagles eagle hottoomba bread," "Dinos dinosaur egg black sesame cupcake," and "Heroes heroes winning purple sweet potato bread," among others. The product contains 215 types of stickers that feature representative players and mascots from the teams.
SPC Samlip announced on the 23rd that the KBO bread set a record of 1 million units sold just three days after its launch. This is the fastest 1 million unit sales record among the company’s new products.
The securities industry noted that the popularity of the KBO bread is expected to drive revenue growth for SPC Samlip. Kim Tae-hyun, a researcher at IBK Securities, said, "This KBO bread is raising expectations even more as it surpassed 1 million units sold faster than Pokémon bread," adding, "As the sales share of KBO bread increases due to its price of 1,900 won per unit, it will positively impact the operating profit margin of the bakery institutional sector, given that it is higher than the general mass-produced breads like Pokémon bread and cream bread."