AU BRANDZ, which operates the fashion brand "Rockfish Weatherwear," has finalized its initial public offering price at 16,000 won.
AU BRANDZ noted on the 21st that it confirmed the offering price at the upper end of the anticipated price range (14,000 to 16,000 won) following a demand forecast conducted for institutional investors from the 13th to the 19th. The offering amount is 32 billion won, and the expected market capitalization after listing is 226.6 billion won.
In this demand forecast, 2,085 institutional investors participated, recording a competition rate of 816.22 to 1. Eighty-eight percent of all participating institutions (including those that did not provide pricing) proposed prices above the upper band of 16,000 won.
Founded in 2022, AU BRANDZ is a corporation that operates the four-season weatherwear brand Rockfish Weatherwear. Following the acquisition of the British headquarters Zennar Ltd. last January, it has accelerated its expansion into global markets.
AU BRANDZ plans to focus on significant expansion into global markets with the funds raised this time. It aims to establish local offline stores targeting Asia's largest fashion markets, such as Japan and China, and also plans to acquire new brands.
AU BRANDZ is set to go public on the Korea Securities Dealers Automated Quotations (KOSDAQ) on the 3rd of next month after undergoing a public subscription for general investors on the 25th and 26th. Korea Investment & Securities is acting as the underwriter for the listing.