Kim Ji-hoon, CEO of AU BRANDZ, which operates the four-season fashion brand Rockfish Weatherwear, noted at a press conference for the initial public offering (IPO) held on the 18th at the CCMM Building in Yeouido, Yeongdeungpo-gu, Seoul, that the company will "actively target the global market through a KOSDAQ listing."
Founded in 2022, AU BRANDZ is a corporation that operates the four-season weatherwear brand Rockfish Weatherwear. It recorded a consolidated revenue of 29.4 billion won and an operating profit margin of 26.5% for the third quarter of 2024.
AU BRANDZ has received business proposals from large distributors in six countries and is considering establishing joint ventures through these partnerships. The company also plans to engage in direct sales abroad and has recently entered global e-commerce services "Tmall" and "Zozotown," achieving sales of over 300 million won within a month.
AU BRANDZ is set to focus on expanding its presence in the global market with the funds secured from this IPO. The company plans to prioritize Asian fashion markets, particularly Japan and China, by establishing local offline stores and acquiring new heritage brands to expand its brand portfolio.
AU BRANDZ plans to issue 2 million shares in this IPO, with a hoped-for price range of 14,000 won to 16,000 won. The offering size is expected to be between 28 billion won and 32 billion won, and the market capitalization after the listing is predicted to reach between 198.2 billion won and 226.6 billion won. The demand forecast will be conducted over five days from the 13th to the 19th for domestic and foreign institutional investors, and the general subscription is scheduled for the 25th and 26th. Korea Investment & Securities is the lead underwriter for the listing.