Kiwoom Securities has established actress Go Min-si as a model and launched a new advertising campaign on the 12th. The advertising slogan is, "Where's the lackadaisical approach in investing? Start with Kiwoom," conveying the message that investing shouldn't be taken lightly like a game but should be done properly.
The main part of the advertising campaign consists of two segments, each 15 seconds and 45 seconds long. An additional three short videos, each 6 seconds long, were produced to diversify the campaign. Three vertical shorts (short videos) were also created.
Kiwoom Securities' advertising campaign can be seen on platforms such as YouTube, Instagram, Naver, Kakao, carrot, Baedal Minjok, Saramin, and other online video services (OTT) like Netflix and TVing, where people in their 20s and 30s mostly gather.
This is Kiwoom Securities' first brand advertising campaign in five years. In 2020, it unveiled an ad featuring singer Lim Young-woong entitled, "Hero also pays homage." A representative from Kiwoom Securities stated, "We planned the campaign so that those in their 20s can empathize and find it enjoyable while reconsidering investing," and added, "We will continue to ensure that investing becomes a healthy culture among young people."