Mastern Asset Management, a specialist in alternative investments, noted on the 27th that it is fostering a culture to promote digital transformation (DX) through the enhancement of employees' AI literacy.
Mastern Asset Management established an internal club called "AI Chat Brain" this month and has begun to strengthen employees' capabilities in utilizing digital technology. The club, led by Deputy Minister Kim Jae-kwan from the Digital Innovation Department, will operate regularly once a month. Any employee interested in enhancing work efficiency using AI technologies such as Chat GPT can participate.
Deputy Minister Kim Jae-kwan created and shared a guide for using Chat GPT in the workplace across the company last year. This document contained detailed strategies for effectively using prompts, methods for structuring prompts, and specific usage guidelines and precautions for Chat GPT.
In 2023, a company seminar was conducted under the keyword "digital transformation of real estate finance" to raise employee interest in digital technology and provide insights into the utilization of digital technology in the real estate finance sector. A column was also contributed to a media outlet on the topic of "digital strategic tasks and recommendations for real estate finance."
During the first meeting, the purpose and direction of the club's activities were shared, followed by workshops to gain basic knowledge of AI and Chat GPT and learn how to utilize them. In particular, there are plans to enhance employees' productivity through practical workshops focused on prompt engineering.
In the latter half of the year, brainstorming sessions and design thinking workshops aimed at discovering practical innovation ideas using AI are scheduled. The plan is also to increase the utilization of AI in real work through project execution by teams and to promote a culture of digital transformation across the company by sharing results.
Deputy Minister Kim Jae-kwan of Mastern Asset Management stated, "As AI technology has become an essential work tool, enhancing employees' AI utilization capabilities is critical. We will continue to actively apply new digital technologies in the workplace to accelerate efficiency and innovation."