MERITZ Securities noted on the 17th that the deposit assets of the Super365 account exceeded 5 trillion won and the number of customers reached 100,000. Super365 is MERITZ Securities' non-face-to-face investment account, allowing commission-free transactions for domestic and U.S. stocks as well as dollar exchanges until the end of December 2026.
Since MERITZ Securities began the 'zero' commission event in November last year, the deposit assets and number of customers for the Super365 account have surged. Deposit assets increased more than five-fold, from 920 billion won at the end of October last year to over 5 trillion won. During the same period, the number of customers grew from more than 23,000 to 100,000. An average of over 1,000 new customers are opening Super365 accounts each day.
MERITZ Securities explained that the proportion of customers using the Super365 account has also increased. The 'retention rate,' which refers to the number of effective customers holding over 1 million won in assets out of all Super365 customers, recorded 53.3%. The 'transaction rate,' which indicates the number of customers who had transactions such as stock trading and product subscriptions while holding over 1 million won in assets, is also 31.1%.
A representative from MERITZ Securities said, 'The retention rate in the 50% range, which far exceeds the industry standard of about 30%, is a very encouraging phenomenon.'
Among the new customers who joined the Super365 account after the event, those in their 30s and 40s accounted for a combined 60%. MERITZ Securities evaluated that customers with a high interest in investment and sensitivity to fees were likely to have created Super365 accounts.
A representative from MERITZ Securities said, 'Starting this month, we have introduced the next-generation price service "Philadelphia" from the New York Stock Exchange for U.S. stock investors. In the future, we will continue to improve our trading systems and the user experience (UX) and user interface (UI) for customer convenience.'