HANSSEM is solidifying its leadership in the domestic home interior market while continuing its growth trend.
According to the Financial Supervisory Service's electronic disclosure system on the 11th, HANSSEM reported consolidated sales of 490.4 billion won and operating profit of 3.9 billion won through the announcement of its preliminary 4th quarter results last year. For the entire year of 2024, sales are expected to reach 1.9 trillion won, marking a 3.0% decrease compared to the previous year due to a slowdown in construction and real estate markets and delayed recovery in consumer sentiment. However, operating profit increased to 31.2 billion won, soaring approximately 16 times (1504.3%), indicating significant profitability improvement. This is analyzed as a result of optimized supply chains and continuous cost rate improvements driving the increase in operating profit.
In particular, within the home furnishing institutional sector, products reflecting customer and market needs, such as kitchen furniture, storage furniture, and hotel beds, drove sales. Specializing on mid-range products like signature storage and Euro kitchens improved customer journey metrics, increasing purchase amounts and conversion rates. An aggressive marketing strategy utilizing seasonal campaigns, including the signature promotion 'Sempesta,' has also proven to be effective.
In the remodeling institutional sector, HANSSEM stands out as the only company in the country that has completed the remodeling value chain and established a nationwide sales, logistics, and construction system. Through a new space proposal system that combines online and offline distribution channels, it is leading innovation in the interior market, providing unbeatable competitiveness from whole home remodeling packages to partial construction (kitchen, bath, storage) products.
HANSSEM reaffirmed its position as an industry-leading company in the 4th quarter of last year and plans to continue expanding sales and improving profits under this trend throughout 2025. CEO Kim Yu-jin also noted in the New Year address for 2025 that the company plans to strengthen differentiated customer experiences to jump to a 'beloved company and aspired brand.'
Just as HANSSEM achieved results last year by focusing on core products that reflected customer and market needs while enhancing usability, the company plans to place even greater emphasis this year on reinforcing products and services that provide differentiated value unique to HANSSEM. Additionally, it aims to improve quality across all touchpoints with customers, from product development to marketing, sales, construction, and after-sales service to enhance customer experience and strengthen brand desirability.
A representative of HANSSEM said, 'Based on strong brand power and improved performance, we will continue to focus on enhancing products and services that provide differentiated value and solidify our position as an industry leader.'