Shinhan Financial Group announced on the 9th that it conducted a weekend volunteer activity on the 8th in Yeongdeungpo-gu, Seoul, for the fourth project of its employee participation social contribution campaign "Leading by Example Relay," titled "Support for Winter Necessities for Vulnerable Groups."
On the morning of the 8th, Shinhan Financial Group conducted a weekend volunteer activity in Yeongdeungpo-gu, Seoul, for the fourth project of its employee participation social contribution campaign "Leading by Example Relay," titled "Support for Winter Necessities for Vulnerable Groups." The photo shows Jin Ok-dong, chairman of Shinhan Financial, (fifth from left in the front row) along with employees posing for a commemorative photo. (Photo=Shinhan Financial Group)
The "Leading by Example Relay" campaign began at the end of 2023 with "Sharing Love through Briquettes," then progressed to support for vulnerable groups to solve the low birthrate issue in February of the following year, and support for meals and leisure activities for children at risk of hunger during the summer vacation in July. This volunteer activity was attended by Jin Ok-dong, chairman of Shinhan Financial, and around 20 employees, who visited the Yeongdeungpo homeless village to deliver new blankets to residents experiencing severe cold waves. The existing blankets will be collected, laundered, and redistributed.
Additionally, Shinhan Financial conducted volunteer activities to improve living conditions for residents struggling with heating costs, including installation of insulation and flooring. They also donated three washing machines and three dryers for the residents of the Yeongdeungpo homeless village.
Jin Ok-dong, chairman of Shinhan Financial, noted, "Due to the unusually cold weather lately, I feel that today's volunteer activity was especially needed for the residents," and added, "Shinhan Financial will continue to lead by example and actively practice sharing with careful attention to our surroundings."
Shinhan Financial employees will use the total of 200 million won, combined from approximately 90 million won raised for this fourth project and group donations, to provide various support for vulnerable groups. First, during February and March, about 500 employees plan to organize items at the warming warehouse in the Seoul station homeless village and prepare and deliver various grocery and daily necessity kits for vulnerable residents.