Hana Securities analyzed on the 5th that it is significant that Kakao applies a global artificial intelligence (AI) model to Kakao services through collaboration with OpenAI. The target stock price is 50,000 won, and the investment opinion remains "buy."
Lee Jun-ho, Research Institute at Hana Securities, noted, "The positive direction of actively utilizing external AI models to enhance existing services and launch new services is encouraging," adding that "collaboration with other models such as Meta's Lama and Google's Gemini may also expand in the future."
Hana Securities dismissed concerns that the expense burden would increase as Kakao uses external AI models. The researcher explained, "OpenAI's Chief Executive Officer (CEO) Sam Altman has mentioned that there are no plans to raise ChatGPT fees and rather wants to offer it at a lower cost," adding that "from the DeepSig issue onward, the total expense of large language models (LLM) is on a continuous decline trend."
The day before, Kakao announced collaboration with OpenAI, the developer of ChatGPT. The two companies plan to pursue technical cooperation to enhance AI services and develop AI joint products. Kakao will advance AI utilization across all its services, including KakaoTalk, Kanana, and mobility.