The fintech corporation Eight Percent announced on the 21st that it has integrated its service name along with the unveiling of a new corporate logo.
Eight Percent strengthens the value of innovation and expands its service horizons by building a brand identity that aligns with its new mission and vision. The introduction of the new brand identity (BI) commenced in the second half of last year and was officially implemented from this month.
Eight Percent, established in 2014 as the first online investment-linked finance (P2P finance) corporation in the country, has presented a new mission to 'discover customer potential and realize optimal finance' and a vision of being a 'fintech startup with a loan balance of 1 trillion won' as it celebrates its 10th anniversary in the fourth quarter.
The new logo embodies the corporation's identity and direction, inspired by the number 8 and the percent symbol (%). It also consolidates the formerly separate missions 'Eight Percent' and service name '8 Percent' into unified corporate activities under 'Eight Percent.' This aims to enhance partnership and communication efficiency with domestic and foreign financial institutions and plans to expand services into the global market.
So far, Eight Percent has focused on mid-interest loans, facilitating 47,000 loans and 19.74 million investments, culminating in the consolidation of 931.4 billion won, securing a platform membership of 920,000 members. Last year, the transaction amount recorded 188.2 billion won, a 13% increase from the previous year. The loan balance steadily grew by 18%, reaching 137.3 billion won.
Looking at the trend of the transaction amount, it shows an increase from 29.7 billion won in the first quarter last year, 37.8 billion won in the second quarter, 54.3 billion won in the third quarter, to 66.4 billion won in the fourth quarter, all while managing a stable risk indicator (arrears rate 2.34%). Meanwhile, the annual yield of investment products has recorded around 10% for five consecutive years, demonstrating the excellence of its proprietary credit evaluation model, E-index.
Representative Lee Hyo-jin noted, 'Over the past 10 years, Eight Percent has pioneered the mid-interest loan market, which was unfamiliar in Korea, contributing to the improvement of consumer rights by breaking down the boundaries of finance.'