Kakao Pay Securities announced on the 15th that the cumulative total of comprehensive accounts surpassed 7 million as of the end of last year. The retirement savings service launched in November of last year has shown a growth trend, achieving 100,000 accounts in just two months following its launch.
Kakao Pay Securities first introduced the comprehensive account in February 2020. The company secured early users quickly by emphasizing a simple account opening process and a small fund investment service called "coin collection" at the time of launch, and has explained that since March 2023, the increase in the number of accounts has been driven by a 5% (pre-tax) deposit usage fee benefit.
Consequently, the number of comprehensive accounts steadily increased from 5.6 million in January 2023 to 6.2 million in January last year, surpassing 7 million in December of last year.
Kakao Pay Securities' comprehensive accounts can be organically connected to various financial products offered by Kakao Pay Securities, including stocks, funds, and retirement accounts. In the future, the company plans to conveniently integrate products such as individual comprehensive asset management accounts (ISAs) as it expands its product lineup.
Kakao Pay's retirement savings product provided an environment for users holding comprehensive accounts to easily subscribe. As a result, it achieved 100,000 accounts in just over two months after launch.
Kakao Pay Securities aims to achieve 10 million comprehensive accounts in the near future. To this end, it plans to strengthen cooperation with Kakao Pay to enhance user experience and continuously introduce new services and benefits. In particular, it intends to promote the activation of comprehensive accounts and attract new users through the expansion of core services such as "foreign stocks" and "stock collection."
Shin Ho-cheol, CEO of Kakao Pay Securities, noted, "Surpassing 7 million comprehensive accounts holds significant meaning as it indicates a user base of 7 million people," and added, "This will not only drive growth in existing businesses such as stocks, funds, and retirement accounts, but it will also serve as a strong foundation for future product lineup expansion."