Chips&Media, a KOSDAQ-listed company, reported that it participated in the development of the next-generation ultra-high-definition video ecosystem, APV (Advanced Professional Video), alongside Samsung Electronics, Google, and Qualcomm, resulting in strong stock prices in the early trading session on the 15th.
As of 9:15 a.m. on that day, Chips&Media was trading at 19,510 won, up 3,360 won (20.80%) from the previous trading day.
Before the market opened on that day, Chips&Media announced that it would participate in the development and expansion of the APV video codec ecosystem as a hardware design asset (IP) development company, alongside Samsung Electronics, Google, and Qualcomm.
APV is a next-generation video codec based on the standards of the Internet Engineering Task Force (IETF), and it is a core technology that supports movie-quality video recording and post-production. It features the ability to provide lossless video quality with 20% less usage compared to existing video formats.
Chips&Media has begun developing the encoder-decoder hardware IP, which is central to the APV codec, and plans to complete the development by the end of this year for commercialization.
Kim Sang-hyun, CEO of Chips&Media, noted that "the opportunity has arisen to integrate our technology into all Android-based devices through the APV hardware IP," adding, "This is significant as it represents a short-term expansion of revenue volume following the licensing of artificial intelligence PC-oriented IP and securing long-term global partnerships."