Korea Securities Dealers Automated Quotations (KOSDAQ) listed company Bitrosys announced on the 18th that it has signed a distribution contract for the K-beauty brand "MIZON" with PFD in six countries: Indonesia, Malaysia, Singapore, Vietnam, Thailand, and Australia.
Previously, Bitrosys declared its entry into the cosmetics market by acquiring 18.90% equity in the cosmetic brand corporation PFD. PFD is a company whose sales in the United States and Europe account for more than 70% of total sales.
"MIZON" is a skincare-focused brand that has gained popularity overseas. It is currently exported to over 70 countries worldwide and is available on global online platforms such as Amazon, Walmart, Shopee, and iHerb, as well as in approximately 2,600 offline stores.
Recently, "MIZON" has been expanding its scale through the expansion of its new product lineup. It launched several new products this year, including the "In and Out Sunseeker Line," a multi-functional product for simultaneous skin care inside and out, the "Hyalugen Basic Line" for moisturizing and elasticity functions, and the ingestible collagen inner beauty product "Innerbit Collagen 3300." In July, it hosted the "MIZON Brand Day" event in Seongsu-dong, inviting European influencers and media to introduce the new Hyalugen line and the In and Out Sun line.
A Bitrosys official said, "MIZON is a brand that has achieved great success in beauty advanced countries, such as the United States and Europe," and noted, "Based on this success know-how, we will actively target cosmetic consumers in Southeast Asia, where K-beauty is gaining popularity, to expand our market."