'HYBE global group' &TEAM(&TEAM) heated up their first week back in Korea with diverse activities ranging from street-style events to music show stages.
On the 14th, according to agency YX Labels, &TEAM held an offline event titled "Confession of the Wolf" to celebrate the release of their Korean mini album Mark on Me on Oct. 12–13 in the Seongsu-dong area of Seoul. It was a promotion that brought the new album's message—that they want to leave indelible marks on each other's destinies—into an offline space, using various locations across Seongsu-dong as stages to offer a special experience not only to fans but also to the public.
In particular, "Confession of the Wolf" did not confine itself to a single location but transformed the entire Seongsu-dong street into one large event space. Wolf paw print stickers and posters, symbols of &TEAM, appeared throughout the streets, followed by a burgundy open-top car carrying a large bouquet, a rose parade, and a surprise confession event featuring a wolf. It was an unusual promotion that cheerfully combined the team's symbol, "wolf DNA," with the emotion of "love."
Whenever the open-top car passed through Seongsu-dong streets, pedestrians stopped and took out their phone cameras. When the "wolf squad," dressed in white suits and wolf masks, appeared carrying an oversized love letter, laughter and cheers erupted in many places. Citizens who received roses enjoyed an unexpected special encounter, taking commemorative photos with the "wolf squad."
At the main booth, visitors could experience the album concept firsthand through a mission called "finding the wolf of destiny connected by the heart." Participants received special rewards based on their mission results, and those who took part in the SNS verification event were given wolf-shaped cotton candy, adding fun that could only be experienced on site.
The intense interest was confirmed by the numbers. Over the two days, the main booth saw a total of 5,353 visitors, 2,844 people received roses, and 1,935 people participated in the SNS verification event. By capturing not only fans but also pedestrians visiting Seongsu-dong, they successfully raised awareness of &TEAM and the new album Mark on Me.
&TEAM also showed a strong presence on music show stages. Starting with M Countdown on Oct. 10, they appeared consecutively on KBS2 MUSIC BANK on Oct. 11, MBC Show! Music Core on Oct. 12, and SBS Inkigayo on Oct. 13, performing the title track Mark on Me and the album track Good Boy.
On the stage for the title track Mark on Me, the nine members vividly conveyed the song's emotional arc, from the chilling, subdued intro to the passionately charged chorus. Notably on Inkigayo, they captured attention with an unusual staging that filled the stage floor with water. The members' dynamic performance sent up constant sprays of water, maximizing the song's characteristic tension.
On Good Boy, they flipped the mood with a freer, more relaxed energy. Joined by numerous dancers filling the stage, the members executed precise formations and sharp choreography while adding relaxed facial acting, fully commanding the stage. While showing a different charm from Mark on Me, they also displayed &TEAM's characteristic power and solid teamwork without holding back.
Beyond the music and stages, their broad promotional activities also achieved notable album sales. &TEAM's Korean mini album Mark on Me sold 1,224,524 copies on its release day, Oct. 8, setting the record of being a million-seller for four consecutive releases.
Having actively engaged with fans on the streets and on broadcast stages from their first week back in Korea, interest is growing in what activities &TEAM will pursue next to continue their upward momentum.
Meanwhile, &TEAM will culminate the Asian tour by holding the 2026 &TEAM CONCERT TOUR "BLAZE THE WAY" at the KSPO Dome in Seoul on Oct. 3–4.
[Photo] Provided by YX Labels
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