HYBE's rookie girl group TUIDE is capturing the attention of music fans around the world with free and sensuous performances.

On the 10th, they released a choreography practice video for the title track "SUN KISS" from their mini album 1 'TUNE & PLAY' on their official YouTube channel. In this video, which allows viewers to focus solely on the members' organic formations and detailed choreography without flashy stage props, the seven members appear in comfortable casual looks such as T-shirts, wide pants and beanies, showcasing a hip charm different from their stage performances.

They showcased their distinctive delicate control of tempo and soft yet precise lines of dance, emitting explosive energy reminiscent of a real music broadcast. Especially amid formations that change relentlessly, the fluidly connected lines and light, rhythmic footwork maximized the vitality of the performance and proved perfect teamwork.

This unique performance capability is directly translating into hot buzz on short-form platforms. "SUN KISS" has climbed to No. 3 on Instagram Reels' rising audio chart and entered TikTok Music's "Viral 50," showing a steep upward trend. The number of videos using the track on TikTok is approaching 200,000, spreading by word of mouth at an astonishing rate, and this is the result of the distinctive performances proven on various stages drawing immediate praise from the public.

The song, in the "soultronic" genre that depicts the moment of believing in and expressing one's own sensibility, is performing well on major domestic music charts beyond short-form platforms. It sits at No. 6 on Melon Hot 100 (within 30 days of release), No. 2 on Apple Music's "Top 100 today: Korea," and No. 14 on Spotify's "Daily top songs Korea," firmly listing TUIDE as a "global rising rookie" and raising expectations for their unstoppable trajectory.

[Photo] ABD (HYBE)

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