HYBE INDIA has teamed up with India top star Rashmika Mandanna to discover the next generation of global artists.
HYBE INDIA on the 11th (local time) officially announced that it will collaborate with Rashmika Mandanna in the HYBE INDIA AUDITION: FINAL CALL campaign, part of its girl group discovery project.
Having led major box-office hits such as Pushpa 2: The Rule and Animal and established herself as a leading actress across India, she commands powerful influence with more than 50 million Instagram followers. The collaboration was arranged to deliver a hopeful message to girls worldwide that anyone can pursue their dreams regardless of origin or background.
Rashmika Mandanna called the project an unprecedented huge opportunity for India and expressed high expectations. In a video posted on HYBE Labels' official YouTube channel, she candidly shared that she too once felt fear before auditions but overcame it with the thrill of a new world opening up. She then offered a moving encouragement, saying, "the universe you are working hard on is looking for you," and urged many aspiring artists to summon the courage to take their first steps.
The "Final Call" is an extension of the "HYBE India girl group audition" that debuted in March. In the previous audition, applicants from 1650 cities across 116 countries applied online and offline, attracting huge attention. Riding the explosive response, HYBE INDIA decided to add in-person auditions in eight Indian cities, bringing the total to 23 cities worldwide where large-scale auditions will be held. Applicants must be women born between 2005 and 2011 and can apply broadly for vocals, rap, dance, as well as acting and modeling.
Meanwhile, HYBE is focusing on discovering localized artists that reflect each country's cultural characteristics under its firm global strategy of "multi-home, multi-genre," including this India project. Japan's &TEAM, KATSEYE, which recently reached No. 1 on the Billboard 200 with the album "WILD," and SANTOS BRAVOS targeting the Latin American market are representative results of this strategy. In particular, with India-origin member Lara being active in KATSEYE, the global music market is watching to see what colorful global stars the new India-based girl group project will produce.
[Photo] Taras Taraporvala, HYBE INDIA
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