New girl group OWIS introduced a slew of follow-up content, including the music video for "juicy" and kitschy fan participation content, aiming squarely at global fans.
OWIS (Serin·Haru·Summer·Soi·Yuni) released the music video for "juicy," a track from their debut album MUSEUM, on their official YouTube channel on the afternoon of the 7th.
Before the release, OWIS warmed up excitement by communicating with fans in real time through a live broadcast and sharing the behind-the-scenes story of the making of "juicy." "Juicy," on which member Summer directly participated in writing and composing, is a sweet pop song highlighted by a sensuous guitar loop and a minimal beat.
The music video presents an original worldview in which OWIS transforms into fruit guardians and wittily rules a fruit factory. The production raised its level through collaboration with 3D animation and motion graphics specialist production Coob Studio, and the members flying in a blue sky combined with kitschy, refreshing visuals create an optical illusion like watching an animated film.
In particular, OWIS drew attention by planning an unusual fan participation platform that expands the worldview, "JUICY MARKET," beyond just releasing the song and music video. In addition to the "fruit guardian test," which identifies the type that suits you through seven questions, they also introduced an interactive game, "JUICY: Rotten Market," in which players rescue members turned into fruit, drawing a strong response.
Having proven a differentiated concept and fan-friendly planning ability, OWIS will communicate even more closely with their official fandom IZZ through a variety of online and offline content.<
[Photo] Provided by All My Anic Dots
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