Group Oh My Girl (OH MY GIRL) member Mimi has been selected as the official ambassador for DJ KOREA, a leading South Korean DJ equipment and production specialist corporation.
DJ KOREA is the representative platform that has led domestic DJ culture and festival infrastructure by officially and exclusively importing·distributing world-class DJ audio equipment brands such as Pioneer DJ (Pioneer DJ) and AlphaTheta (AlphaTheta) in Korea.
This ambassador appointment draws even more attention as it coincides with the recent moment when Mimi announced her successful transformation as an artist by releasing her first solo single "Bish Bash Bosh".
Through her personal YouTube channel, Mimi has been active as "DJ MIXMIM," consistently presenting sophisticated mix sets based on hip-hop and electronic music. Especially on the music show stage for "Bish Bash Bosh," she demonstrated her distinctive passion and authenticity for music by performing raw DJing with turntables and controllers herself.
"Bish Bash Bosh," which Mimi produced entirely and participated in writing and composing, is a hip-hop track that layers her characteristic rhythmic rapping over a heavy breakbeat-based rhythm. With a free-spirited energy that is not constrained by set molds, Mimi firmly engraved a unique identity as a solo artist.
DJ KOREA said, "Mimi's unique personality and trendy energy, built over years of pure passion for DJing and her own musical world, perfectly align with the direction DJ KOREA aims for," and added, "As a K-pop artist and a talented DJ who is an icon connecting the public and subculture, Mimi will lead the popularization of DJ culture together with us."
[Photo] RBW, DSP Media Co.
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