"Kkondaehee" expanded its content universe into reality.
Kkondaehee, loved for the distinctive concept of eating and talking with various guests through the flagship content "Let's eat."
Kkondaehee, which has built its own character and content identity through more than 1,200 videos and established itself as one of YouTube's representative popular content IPs, has maintained steady popularity since its launch with 2.09 million subscribers and a cumulative view count of about 980 million.
Kkondaehee is taking on a new challenge by collaborating on a traditional distilled liquor. The idea that a good drink naturally accompanies a table with good food led to this collaboration, and Kkondaehee directly participated in the product development process.
A representative said it is meaningful that Kkondaehee showed once again its influence as an IP by expanding the character built on YouTube beyond the content.
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