Group KiiiKiii member Ha-eum has been selected as a beauty brand model.
Beauty brand "Rest and Recreation Beauty" recently announced that KiiiKiii Ha-eum has been chosen as its new brand model.
The newly released campaign photos feature Ha-eum in a dreamy yet sophisticated mood. Ha-eum showcased her presence as a model by interpreting each concept in her own color based on her distinctive aura and delicate expressiveness.
Ha-eum, who was selected as the new model, is expected to convey the brand's appeal with her unique personality and visuals. A company representative said, "This season's message, 'expressing the already clear me more clearly,' is being interpreted through Ha-eum's sensibility, and by embedding a proactive mindset of freely expressing oneself and autonomously choosing what one likes into the new products, we expect to captivate consumers."
Since her debut, Ha-eum, who was chosen as the beauty brand model, has been active across various fields, showcasing her personality and charm in numerous photo shoots, advertisements and music activities.
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