The group TWS (투어스) is proving its presence as a 'K-pop trend' by receiving successive love calls from the advertising world.
On the 2nd, HYBE music group label PLEDIS Entertainment Co. said TWS (Shin Yu, Dohun, Youngjae, Hanjin, Jihoon, Kyungmin) was chosen as the domestic first brand ambassador for the popular chocolate bar Twix (Twix).
Twix said, "We paid attention to TWS's fresh charm and the strong chemistry among the members," and explained the selection background, saying, "We expect synergy between the brand message, 'sharing two bars narrows the distance between people,' and TWS's stories that have portrayed relationships in the everyday lives of youth."
TWS is expanding its position as a 'trend maker' by collaborating with brands in various fields. After being selected as the first official ambassador for hair brand roobliss (roobliss), they are also active as models for the skincare brand BeginS by JUNGSAEMMOOL (BeginS by JUNGSAEMMOOL). In July they held a fan meet-up in Seongsu-dong, Seoul, spending a special time with fans. Shin Yu and Dohun were chosen as faces for the global bourbon whiskey brand Jim Beam (Jim Beam).
That is not all. TWS has shown its presence as advertisement models across a wide range of fields from luxury brands to casual clothing, beauty, and food and beverage, including CELINE (CELINE), Jungsaemmool (JUNGSAEMMOOL), MLB, Miero Fiber, and The Hyundai global project.
The reason the advertising industry is paying attention to TWS is their bright and refreshing 'youth image.' On stage they capture fans' hearts with lively energy, and on variety shows and their own content they show a pleasant yet approachable charm, coming closer to the public. Their unadorned, natural charm has led to high favorability and is believed to be drawing love calls from many brands.
Their upward trend in music is continuing. TWS released their second Japanese single, 'SODA SODA,' on the 4th of last month and launched full-scale local activities. Through colorful promotions across downtown Tokyo, special showcases, music special broadcasts and large festivals, they sparked a 'K-refreshing' craze in Japan through various stages.
'SODA SODA' recorded first-week sales of 225,853 copies in its debut week, setting the group's highest first-week sales in Japan. The title track 'SODA SODA' also topped major local music charts and stood out on major domestic music charts, receiving a hot response.
TWS will premiere the Korean version stage of 'SODA SODA' on Mnet's M Countdown airing tomorrow (the 3rd). It is a special stage made possible by requests from 42 (the fandom name) who wanted to see the song's stage domestically. The Korean lyrics, which contain overwhelming excitement toward someone that seems to burst like carbonation, are expected to offer a charm different from the original.
They are currently conducting the '2026 TWS TOUR '24/7:FOR' IN JAPAN' in Japan. Having opened the tour at Fukuoka Kokusai Center, TWS will continue performances from the 4th to the 6th at Hyogo Kobe World Memorial Hall and on the 12th and 13th at Kanagawa K Arena Yokohama.
[Photo] Provided by PLEDIS Entertainment Co.
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