The sustainability of K-pop concert culture shone at Big Bang's Goyang concert.
From March 21 to 23, at BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS > IN GOYANG presented with Coupang Play, YG Entertainment stood out for concrete moves to enhance the sustainability of K-pop concert culture.
From attempts to use renewable energy at the concert to accessibility infrastructure that allows anyone to enjoy the show without restrictions, establishing a new standard for concert culture and leading the industry.
YG Entertainment operated a mobile solar rest shelter on site. The solar panels installed at the booth produced 16.534 kWh of power, supplying about 83% of the booth's operational power from solar generation and confirming the feasibility of using renewable energy.
In particular, by encouraging fans to participate directly through experiential programs such as a power-generating bicycle race, it was evaluated that the concert industry presented a new possibility for energy operation methods it should pursue.
Efforts to expand concert accessibility also stood out. As part of the 'Barrier-free performances enjoyed by everyone: Universal Stage Project' promoted with Warm Companion since last year, the concert also implemented improvements to venue infrastructure. Seat numbers were indicated for wheelchair seats that previously had none, intuitive signage and pictograms were attached to accessible restrooms to improve audience convenience. In addition, accessibility support items were prepared for lending to spectators in need, mixed large-print and braille leaflets were distributed for visually impaired people, and dedicated support staff were assigned, raising the qualitative level of viewing.
YG Entertainment said it plans to promote accessibility facility improvements not only for its artists' performances but also for small performance art venues to spread a sustainable concert culture.
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