HYBE artists' competitiveness across generations and genres shone.
According to a chart preview article Billboard published on its official website on the 30th (local time), ENHYPEN's mini album 8 'THE SIN : BLISS' debuts at No. 1 on the Billboard 200 for the Sept. 5 chart. Having placed six albums in the Billboard 200 top 10 and edged closer to the top, they finally seized the No. 1 spot.
This No. 1 on the Billboard 200 is interpreted as the result of ENHYPEN's steady musical growth aligning with ENGENE's strong cohesion. According to Hanteo Chart, THE SIN : BLISS sold 2,099,048 copies in the first week after its release, surpassing the initial sales of the previous release THE SIN : VANISH, and the title track Bloody Paradise entered Spotify's latest Weekly Top Songs Global at No. 59, marking the group's highest chart position to date.
HYBE produced three teams with No. 1 albums on the Billboard 200 that have different labels and musical identities. Because artists with different generations, genres and activity bases stood atop the chart side by side rather than being limited to a single team, it confirms HYBE's broad competitiveness.
BTS's fifth studio album Arirang recorded No. 1 on the April 4 chart with 641,000 album units, reaffirming their status as a global artist. It was BTS's seventh No. 1 on the Billboard 200 and was significant as the biggest weekly performance among group albums since the unit-converted tally method was introduced in 2014.
KATSEYE topped the Billboard 200 on the Aug. 29 chart with their third EP WILD. During the same period, they placed Animal at No. 24, Hootie Frutti at No. 31 and PINKY UP at No. 81 on the main song chart Hot 100. Including the special collaboration single ICONIC BY MISTAKE (No. 94) with LE SSERAFIM and ILLIT, a total of four songs charted.
A representative said HYBE's core keywords for this year's Billboard 200 results are BTS's unrivaled stature, KATSEYE's diversity and ENHYPEN's solid growth narrative. Because it is not the result of repeating a single success formula, the meaning is even greater. HYBE is expanding its market influence by deploying global strategies tailored to the characteristics of each artist based on the creative capabilities and independence of each label.
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