A large-scale fashion survival entertainment show 'ICON DROP' is unveiling itself and generating intense buzz.
ICON DROP, presented by producer Han Dong-chul, is an innovative shoppable fashion survival program in which top K-pop artists who lead global trends directly showcase and compete with their own styling direction sensibilities and performances.
This program is new fashion content that goes beyond a simple runway competition, connecting signature looks and limited-edition fashion items proposed directly by artists in real time to commerce platforms.
In particular, a variety of missions that allow viewers to feel each artist's unique styling sensibility have been teased, sustaining interest in the program's release. As differentiated content from existing survival shows is expected, global OTT platforms are also moving quickly.
The reason global OTT platforms are moving quickly is that the powerful global fandom of K-pop artists combined with an original format that links commerce could have considerable disruptive power in markets worldwide, including North America and Asia.
Accordingly, many global OTTs are courting producer Han Dong-chul with the aim of securing domestic and international rights and simultaneous broadcasts. Reports say fierce negotiations are underway to bring Han Dong-chul on board.
A broadcasting official said, "'ICON DROP' will present a new paradigm in which K-pop artists' style trends spread worldwide at the same time as the broadcast, beyond a simple viewing-type entertainment show," and added, "We expect it to be innovative content that will simultaneously satisfy global fans' visual satisfaction and purchasing desire."
Meanwhile, the fashion survival show 'ICON DROP' is expected to soon finalize its final lineup and detailed scheduling and begin full-scale filming.
[Photo] OSEN DB
[OSEN]