The 2026 brand of the year awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.
The 24th annual "brand of the year" is the country's largest brand awards hosted by the Korea Consumer Brand Committee and organized by groups including the Korea Consumer Forum, selecting the brands and individuals who shone that year through a nationwide consumer vote.
The female solo singer award winner Yena is posing. Sep. 1, 2026
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