KiiiKiii has expanded its activities from music to broadcasting and sports, showing its own "Gen Z美". Through promotions for mini album 3 "WhyKiiiKiii", they proved their distinctive color and limitless potential.
KiiiKiii capped off three weeks of music show promotions for "WhyKiiiKiii" by finishing the title track Pop Off Pop Off performance on SBS' Inkigayo on the 30th.
This promotion was a time that clearly showcased KiiiKiii's "Gen Z美". Their music and performances, which are not confined to existing conventions, along with bold styling and free expression, highlighted KiiiKiii's sensibility even more distinctly. Added to this were achievements on domestic and international charts and activities in various fields, proving they are a team with solid competitiveness.
Through their agency Starship Entertainment, KiiiKiii said they felt they received so much love that the three weeks seemed to pass very quickly. They added that through this album they wanted to show fun and new music and performances true to KiiiKiii, and because many people including Tiki (their official fan club name) liked and supported them, they felt more encouraged to take on various challenges.
They added that they were happy and proud to be able to communicate through various stages, and they hope these will remain good memories that come to mind when people think of this summer, and that they will continue to be a team that thinks and works hard to repay the expectations sent to them.
From the first week of their comeback, KiiiKiii showcased diverse charms by consecutively performing the title track Pop Off Pop Off and the album tracks Candy Pink Magic Hole Flip Phone (나 어떡해) (Candy Pink Magic Hole Flip Phone). From styling using vivid colors to stage setups matching the songs' atmospheres, they attempted bold changes and demonstrated broad expressiveness and solid stage skills.
In the two weeks of Pop Off Pop Off performances that followed, they delivered increasingly mature performances and overflowing energy with each appearance. Their relaxed stage manner and performances that emphasized the song's points added to the viewing enjoyment, and by showing new charms at every stage they captured not only fans but also the public's attention.
KiiiKiii's distinctive "Gen Z美" shone even offstage. Through dance videos and self-produced content as well as music show special MC appearances, web variety shows and radio, they revealed an honest and cheerful charm. The members' natural chemistry and exceptional variety show sense further stamped a clear impression on viewers.
Their moves beyond music also stood out. Before the comeback they drew attention from domestic and international fans by throwing the ceremonial first pitch at an MLB game, and they expanded into the e-sports field by collaborating with League of Legends Champions Korea (LCK) to sing two season songs. Jiyu transformed into a one-day weather caster to deliver the weather on a news program, continuing challenges across genres and fields and showing the group's wide-ranging potential.
KiiiKiii's growth was also confirmed in chart performance. The title track Pop Off Pop Off reached No. 1 on Spotify's Korea chart and topped Apple Music's popular and Korea charts. All the album tracks entered the Apple Music Korea chart and the album ranked No. 1 on the popular albums chart, proving high interest in the entire album.
Also, "WhyKiiiKiii" ranked in the top 10 on the iTunes top K-pop music album chart in 13 countries, and appeared on major music platform charts such as China's QQ Music, Kugou Music and Kuwo Music, confirming hot interest from global fans.
Through mini album 3 "WhyKiiiKiii", KiiiKiii left a clear impression as a team that "digests anything in their own way." While boldly expanding their activities from music and broadcasting into sports and content, they built their own color with a distinctively free and confident energy.
Having demonstrated growth potential with musical ability and global competitiveness, expectations are rising for what new "Gen Z美" KiiiKiii will use to captivate the public next.
Meanwhile, KiiiKiii will continue various activities even after finishing music show promotions. They are scheduled to meet fans by performing the opening stage at the LCK finals to be held on Sept. 13.
[Photo] broadcast capture
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