The group RESCENE has surpassed BTS and Lim Young-woong.
Korea Corporate Reputation Research Institute on the 29th released star brand big data measured from July 29, 2026 to Aug. 29, 2026, and RESCENE ranked first.
The star brand reputation analysis analyzed the relationship with consumers through a big data reputation algorithm targeting brands in the top ranks of brand reputation analyzed for entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups and sports figures.
The top 30 ranking was analyzed in the following order: RESCENE, BTS, Lim Young-woong, Yoo Jae-seok, ATEEZ, Go Youn-jung, Psy, IVE, Seventeen, Cortis, Big Bang, Blackpink, aespa, Stray Kids, John Park, Lee Byung-hun, Nam Joo-hyuk, Kim Do-young, Taeyeon, Gong Yoo, Park Ji-hyun, Lee Seon-min, Jung Ho-yeon, Seong Li, Le Chanwon, DAY6, NCT, Yoon Kyung-ho, Lee Dongwook, Park Ji-sung.
The RESCENE brand (Wony, Live, Minami, Mei, Jena), which ranked first in star brand reputation, had participation index 1,244,371, media index 2,382,662, communication index 3,618,929 and community index 2,934,223, resulting in a brand reputation index of 10,180,185. Compared with the brand reputation index of 7,974,809 in July, it rose 27.65%.
Koo Chang-hwan, director of Korea Corporate Reputation Research Institute, said, "The RESCENE brand has built a syndrome-level fandom, and consumers are actively participating in the narrative."
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