KHS Agency (hereinafter KHS), the country's first Hollywood-style total talent agency, is significantly strengthening its lineup by partnering with legends representing sports such as golf, tennis and volleyball.
KHS said on the 28th that it has signed agency contracts with four individuals who have built unrivaled careers in their fields, including golf expert pro Go Deok-ho, Korea tennis legend Lee Hyung-taek, and former women's national volleyball players Han Yoo-mi and Han Song-yi.
This collaboration is a strategic move by KHS to create new business opportunities by expanding each individual's expertise and story beyond simple management into a single standalone "IP."
Former player and golf expert pro Go Deok-ho will expand his activities across premium golf content and lectures, while Lee Hyung-taek, who achieved an ATP ranking of 36, will leverage his uniquely cheerful character to actively pursue sports variety shows and global brand collaborations.
Korea women's volleyball legend Han Yoo-mi will also serve as a leading "sports public figure" encompassing commentary and variety shows, and her younger sister Han Song-yi will expand into broadcast stages based on her narratives on the court. In particular, the Han Yoo-mi and Han Song-yi sisters are expected to maximize synergy through strategic collaboration between their existing agency, sports management company SportsVibe, and KHS.
KHS plans to work with them to comprehensively explore broadcasts, advertising, lectures, content production and domestic and international business projects, solidifying its position as a Hollywood-style total talent agency that focuses on the influence of individuals themselves.
A KHS representative said the agency will expand the value of the expertise and powerful narratives accumulated by sports stars into content, brands and global projects rather than letting them be consumed as one-off events.
Meanwhile, KHS represents leading figures across fields, including actors Lee Young-ae, Choi Myung-gil and Hwang Jung-eum; singers Bada, Hong Jin-young and Luna; directors Im Soon-rye and Lee Byung-hun; and writers No Hee-young and Kim Nan-do, building a unique portfolio that broadly covers actors, directing, sports and expert domains.
[Photo] KHS Agency
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