K-food and K-traditional liquor blending autumn gourmet trends are drawing attention.
Recently, Sung Si Kyung's YouTube channel '먹을텐데' and other gourmet content have been gaining popularity. While various foods are introduced, through gourmet content a "pairing" culture—choosing a suitable alcohol according to the characteristics of the food and individual preferences—has emerged as a trend.
This stems from growing interest in not only enjoying food and alcohol together, but finding combinations that consider the characteristics of the food and the flavors of the alcohol and enjoying tastes that match one's preferences.
In particular, although we have passed ipchu and cheeseo and entered the threshold of autumn, the heat continues, so attention has been paid to the point that a variety of seasonally appropriate foods—from dishes using late-summer seasonal ingredients such as croaker and eggplant to grilled gizzard shad, mushroom hot pot, and various jeon that let you taste autumn—can be paired with Korea's liquors, leading to the trend.
Among them, Sung Si Kyung, well known for his distinctive gourmet tastes and as an enthusiast of alcohol, directly participated in the entire process from planning to development of the brand '경(璄)', and gourmet pairing establishments where one can experience the harmony of Korean cuisine and Korea's liquors are gradually increasing.
As spaces where you can enjoy Korea's liquors that pair well with food expand, attention is on whether the pairing culture that experiences K-food and K-traditional liquor together will become the center of another "K" wave.
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