The Coupang Play original series "ANNA," praised for actress Suzy's powerful performance, is once again sparking a strong "reverse run" craze following its TV broadcast.
"ANNA" is a work about a woman who, after a trivial lie, ends up living someone else's life; when it was released it became Coupang Play's biggest hit of 2022 thanks to its shocking developments and intense immersion. The lead, Suzy, swept the awards at the 21st Directors Cut Awards "female actor of the year" and the 2nd Blue Dragon Series Awards "best actress," earning high praise that she had renewed her "career-defining" role.
Bolstered by proven quality and a solid fandom, "ANNA" was recently officially scheduled on MBC and aired its first episode on the 23rd. From the first broadcast it recorded a high rating of 5.2%, demonstrating the power to win over TV viewers as well.
In particular, a virtuous cycle of reverse-run viewing, with viewers returning to the OTT after the TV broadcast, stands out. As of the day of broadcast and the following day, the rewatch rate for "ANNA" on Coupang Play reached as high as 48.8%, and as of the 27th it impressively reentered Coupang Play's overall top 10 most popular works. The appeal of verified original content has proven to be a powerful force that makes people revisit it over time.
Meanwhile, besides "ANNA," Coupang Play's "Bonjour Bakery" is also scheduled on KBS and is recording a rewatch rate of 60.4%.<
[Photo] Coupang Play
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