James of the group CORTIS rose to the top as the 'best ion drink advertising model' with overwhelming support from Asian fans, demonstrating the dignity of a next-generation commercial king.
In the Brand Pick planned vote 'best ion drink advertising model' held on the global fandom platform UPICK, CORTIS's James took first place. With his distinctive refreshing visuals and bright, healthy energy, he is said to form a perfect match with the I-ON drink brand, a virtual synonym for youth.
Amid the fierce support of global K-pop fans, James proudly rose to first place with 28.25% of the vote. Koikids' Yura was second (27.46%), and RIIZE's Wonbin was third (26.18%).
According to an analysis of the results, James proved overwhelming global popularity by receiving steady votes across Asia, including Vietnam, Indonesia, China, Hong Kong and Taiwan.
Following member Juhun taking first place in the earlier 'best lens advertising model' vote, with James clinching the 'best ion drink advertising model' throne as well, CORTIS has firmly established itself as an 'IP of consecutive hits' that the advertising world is most watching.
A UPICK official said, "The enthusiasm of the global fandom was so intense that the top-ranking artists competed by narrow margins until the end," noting, "Active participation from fans across Asian countries added meaning as a global vote."
[Photo] UPICK
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