SM Entertainment is accelerating its push into the Chinese-speaking market by partnering with Tencent Music Entertainment Group (TME).
On the 27th, SM officially launched the joint venture STE in Beijing, China with TME and announced the appointment of Jomee, formerly of Super Junior-M, as the new chief executive officer.
The establishment of this joint venture was realized based on the memorandum of understanding (MOU) the two companies signed in May. STE will take the lead in overseeing the entire process, from scouting and auditions to management, for new local Chinese idol groups set to debut within the next 2 to 3 years.
At the same time, it will serve as a strong support for existing China-based artists under the label. It will be responsible for the local activities of NCT Dream members Renjun and WayV members Yangyang and Xiaojun, providing more systematic, tailored promotions. Chosen as the head, CEO Jomee is considered the ideal leader to steer this joint venture, having about 20 years of experience as an artist, a deep understanding of the K-pop production system acquired through that experience, and practical know-how built while serving as a director of SM's China subsidiary.
Taking on this new challenge, CEO Jomee said she is pleased to lead a joint venture born from the solid trust and strategic vision between SM and TME, and expressed her ambition to perfectly combine SM's unique strengths in IP and content production with the characteristics of the Chinese-speaking market to present differentiated content and produce meaningful results as a foothold for both companies.
[Photo] SM Entertainment
[OSEN]