Broadcaster-turned-host Choi Eunkyong returns with a new program that distills her distinctive tastes and lifestyle sensibility.
Choi Eunkyong will meet viewers through the new Hyundai Home Shopping program "Choi Eunkyong Show," which premieres today (26th) at 7:30 p.m.
It has been about two years since Choi Eunkyong presented a program with her name front and center. In addition to the solid broadcasting skills she has built up over 31 years, she is expected to generously share her own know-how, which has drawn attention for her consistently tasteful lifestyle.
Earlier, Choi Eunkyong proved her capabilities as a "power creator" by closely communicating with viewers through her personal YouTube channel "Choi Eunkyong's management office" and various social media channels. He, who drew passionate responses with his firm tastes and candid, straightforward talk, is expected to expand into home shopping this time and show an even broader content competitiveness.
"Choi Eunkyong Show" will proceed with a "select shop" concept that reflects Choi Eunkyong's eye, beyond simple product sales. Covering diverse fields such as fashion, beauty and living, it will convey Choi Eunkyong's vivid experiences and useful information in an easy and pleasant way.
Her agency Lin Branding said, "Choi Eunkyong's distinctive bright energy, candid charm and sensibility that encompasses lifestyle in general are the core of the 'Choi Eunkyong Show,'" adding, "We will present a differentiated broadcast that adds the fun of reading trends."
[Photo] Lin Branding
[OSEN]