Music-tech Start - Up Soundok (Soundok, CEO Kim Hyun-soo), which is based on music taste and listening data, has attracted seed investment from Primer, the country's first accelerator.
Soundok is a corporations that uses AI to analyze listening·saved data from domestic and international music streaming platforms (DSPs) to consolidate artists and potential fans and possesses data technology that measures actual music consumption conversion after promotion.
It currently operates a consumer platform where users share playlists and discover music, and has secured 150,000 cumulative users and 30,000 monthly active users (MAU). Recently, it has been expanding data touchpoints by introducing services that allow audiences at offline events such as the "Asian Pop Festival" and "Soundberry Festa" to save a setlist directly to streaming apps.
With this investment, Soundok plans to advance its technology, expand B2B business in the entertainment·performance sector, and work with Primer to prepare an application for TIPS (Tech Incubator Program for Startup) in the first quarter of 2027.
Kim Hyun-soo, CEO of Soundok, said, "We are refining taste data analysis technology so that good music can be delivered precisely to listeners who will like it," and noted, "Based on technology validated domestically, we will expand our global user base and begin full-scale entry into overseas markets."
[Photo] Provided by Soundok
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