Two companies representing the fashion and actor management industries have joined hands to create synergies.
Global fashion content creation corporation ESteem (CEO Kim So-yeon) announced on the 25th that it has signed a strategic memorandum of understanding (MOU) with 9ato Entertainment, which represents actress Han So-hee, and will begin full-scale collaboration across artist management and content fields.
Through this agreement, the two companies will combine their unique expertise and global networks to expand the activities of their affiliated artists in all directions, while jointly exploring new business opportunities such as scouting and developing new talent and content development, and building partnerships.
First, ESteem will actively support fashion, advertising and commerce activities for actors affiliated with 935 Entertainment, which includes Namkoong Min, in cooperation with 9ato Entertainment. Conversely, 9ato Entertainment plans to discover talent among ESteem's models and creators who can expand into acting, and connect them in various ways to casting and actor activities.
In addition, they will jointly discover and nurture promising new models and actors and expand the scope of cooperation from planning to production of film and video content. 9ato's management and content planning capabilities combined with ESteem's fashion and visual directing know-how will present differentiated content, and casting connections for ESteem artists, including Jang Yoonju, will also be pursued.
With 9ato Entertainment recently recruiting Kim Dong-jun, former CEO of SM C&C, as head of operations and significantly strengthening its entertainment division, the two companies are expected to further broaden their scope to include joint planning of entertainment content and support for ESteem artists' entertainment activities.
Kim So-yeon, CEO of ESteem, said this agreement is an important starting point to create greater synergy by connecting each company's expertise and networks, and said they will actively leverage each other's strengths to expand artists' opportunities and create new value across content and business.
[Photo] OSEN DB, ESteem, 9ato Entertainment provided
[OSEN]