BTS's concert in Toronto, Canada, turned the entire city into a festival. The area around the venue, Rogers Centre, as well as major tourist attractions and local businesses are filled with intense enthusiasm.
Toronto designated Aug. 22 and 23, when the solo concerts take place, as 'BTS Weekend' (BTS Weekend) and will light the landmark "Toronto sign" at Nathan Phillips Square in purple. In addition, it temporarily named a section of Yonge Street in North York "BTS Boulevard" (BTS Boulevard) until Sept. 23 and installed red signs symbolizing the group's fifth studio album "Arirang."
These moves are intended to revitalize the local economy and tourism. Toronto plans to actively promote Korean businesses and culture centered on "BTS Boulevard," and the councilor who planned it said he expects it will "breathe life into the area and attract tourists."
Destination Toronto, the local tourism marketing organization, also distributed customized guides so fans could widely enjoy Koreatown and attractions, expanding this concert into a citywide major event.
Local media reaction was also very hot. Canadian outlet CityNews focused its coverage on the long lines of people waiting to buy goods from the day before the concert and the numerous fans who flocked in from home and abroad, saying "BTS's heat is lighting up Toronto."
With such a large number of visitors gathering, Toronto strengthened transportation measures, including expanding public transit operations. Meanwhile, the only Canada concert of this world tour, 'BTS WORLD TOUR "ARIRANG" IN TORONTO,' sold out well in advance and will be spectacularly held at Rogers Centre on the 22nd and 23rd.
[Photo] BigHit Music (HYBE)
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