The group BABYMONSTER continued a steady rise on YouTube, proving its potential as the next "YouTube queen."
On the 22nd, according to YG Entertainment, the music video for BABYMONSTER's first full-length album title track DRIP surpassed 400 million YouTube views at about 1:53 p.m. that day. It is a milestone reached about 1 year and 9 months after its release on Nov. 1, 2024.
With this, BABYMONSTER now owns its second music video with 400 million views following "SHEESH." Known for stylish direction that maximizes the song concept and the members' personalities, BABYMONSTER has consistently attracted global fans' attention and has produced a total of 17 videos with over 100 million views to date, showcasing formidable YouTube power.
In particular, DRIP recently surpassed 200 million views for its performance video as well, continuing dual successes alongside the music video. The performance video, which more directly captures the choreography details and the members' performance capabilities, has been praised for a charm distinct from the music video and has helped sustain long-term success.
The growth of the official YouTube channel is also notable. BABYMONSTER reached 10 million subscribers in the shortest time for a K-pop girl group, in 1 year and 5 months after debut, and on the 21st became the third K-pop girl group to surpass 13 million subscribers. Its cumulative views have also exceeded 9.89 billion and are on the verge of surpassing 10 billion views.
Behind this growth is the meticulous content planning and promotion strategy led by chief producer Yang Hyun-suk. Consistently presenting high-quality original content that maximizes BABYMONSTER's unique charm and expanding touchpoints with global fans are cited as the driving forces behind the team's growing influence.
Meanwhile, BABYMONSTER has been meeting global fans since June through its second world tour, 2026-27 BABYMONSTER WORLD TOUR [춤 (CHOOM)]. On Sept. 22 and 23, the group will, for the first time since debut, perform at Kyocera Dome Osaka to mark the finale of its Japan tour. Afterwards, they will continue the world tour's momentum across five continents — Asia, Oceania, South America, North America and Europe.
[Photo] Provided by YG Entertainment
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