The group BABYMONSTER surpassed 13 million subscribers on its YouTube channel.
YG Entertainment said on the 21st, "The official YouTube channel of BABYMONSTER exceeded 13 million subscribers at around 5 a.m. that day. It has been about 2 years and 4 months since the channel was opened in April 2024."
With this, BABYMONSTER, in its third year since debut, followed Blackpink and TWICE to rank in the top three K-pop girl groups by YouTube subscribers, proving its potential as the next-generation YouTube queen. They previously surpassed 10 million subscribers in 1 year and 5 months, the shortest period for a K-pop girl group.
This achievement again demonstrates BABYMONSTER's steep growth in the global music market. BABYMONSTER has not only surpassed 988 million cumulative channel views but is now on the cusp of reaching 1 billion views.
This achievement also reflects the influence of YG chief producer Yang Hyun-suk's production philosophy. Yang Hyun-suk actively used the YouTube platform for Blackpink from their debut, building competitiveness by completing high-quality content not only for official music videos but also for performance videos.
In BABYMONSTER's case, not only the music videos but the performance videos for "LIKE THAT" and "DRIP" have each surpassed 200 million views, continuing the upward trend.
More attention is focused on BABYMONSTER's trajectory as it expands its global fandom with 13 million subscribers and nearly 1 billion views.
[Photo] Provided by YG Entertainment.
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