Christopher Nolan's biggest box-office hit 'The Odyssey' is setting record levels domestically as well.
The movie 'The Odyssey', which has held the No. 1 overall advance booking rate for 16 consecutive days, surpassed 700,000 total advance bookings as of 1:50 p.m. today (20th) in its third week of release, demonstrating overwhelming box-office power.
In particular, crossing 700,000 advance bookings even in its third week of release is the first among films released this year, showing that the box-office fervor does not stop over time. Additionally, it far surpasses the third-week concurrent advance booking figures of the films that drew 10 million viewers—The King's Warden, Exhuma, and The Roundup: Punishment—once again proving the explosive interest of audiences toward The Odyssey.
When fourth-week bookings opened, CGV experienced a spectacle in which more than 40,000 people were once in the waiting queue, causing app access delays. Ahead of the fourth week of release, fierce competition among audiences for bookings continued, and various communities and social media have been filled with explosive reactions such as "'The Odyssey' firepower is insane", "Just one seat...", and "It's an The Odyssey boom".
This 'The Odyssey' syndrome continued in unexpected places: according to FUNdex, Good Data Corporation's K-content competitiveness analysis institution, in its survey for the second week of August 2026, director Christopher Nolan unusually ranked sixth among overseas stars in the top 10 for non-drama cast popularity, drawing attention.
Meanwhile, according to Kyobo Book Centre, sales of books containing work-related names such as 'The Odyssey' and 'Odysseia' in July surged by about 600% compared with the same period last year. Along with this, the special exhibition that opened at the National Incheon Maritime Museum, "Greece, the great civilization shaped by the sea," which includes the story of 'Odysseus' and examines 6,000 years of ancient Greek history in depth, has drawn public interest and is influencing the cultural sector overall.
[Photo] Integrated ticketing system for movie theaters, FUNdex
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