OURBIRTHDAY's charm explodes.
OURBIRTHDAY (Kuk Chorok, Shin Hyewon, Cho Hyejin, Yu, Baby, Achiraya, Kilala) released their first single "Our Birthday" at 6 p.m. on the 19th across various music platforms. At the same time, the title track "SQUEEZY" (Squeezy) and its music video were also released.
OURBIRTHDAY is a rookie girl group presented by JYP for the first time in four years since NMIXX, composed of seven multinational members from Korea, Japan, Thailand and Taiwan. As their name suggests, which promises to deliver the energy of savoring free and thrilling moments as if every day is a birthday, the members will convey fresh enjoyment that could go anywhere based on special excitement and buoyant feelings.
In particular, OURBIRTHDAY showcases an original genre called "WHIP-HOP" (whip-hop), a genre that combines cool hip-hop performance with "WHIPPED" (whipped), meaning mixing the free vibe like whipped cream with the seven members' personalities, and is expected to express the members' distinctive charms.
Attention was focused on the debut song and first release "Squeezy." "Squeezy" is a punk-based dance track notable for its addictive melody, conveying the message of squeezing out complex emotions and stress like pressing a squishy toy with your hand in a witty and bouncy energy.
With both wit and confidence, OURBIRTHDAY approaches the public with intense performances, and expectations are growing that they will convey the most trendy yet fresh impression as a global K-pop group.
"Squeezy easy ya squeezy ya kick that Freezy easy ya freezy ya bounce back grab it in an instant Grip that burst it in one hand Like jam jam (And a roll)"
The lyrics also capture OURBIRTHDAY's free-spirited charm. The declaration of not wanting to hear nagging evokes JYP seniors ITZY's debut song "Dalla Dalla," and the retro-style music video briefly recalls past activity scenes of Wonder Girls.
Following the strong JYP senior girl groups, expectations are rising about what charm OURBIRTHDAY will offer the public and what new "girl group" image the veteran girl group label JYP can present to the public.
Meanwhile, OURBIRTHDAY's new song "" can be listened to on various music sites from 6 p.m. today (the 19th).
[Photo] music video capture
[OSEN]