The group Nowz successfully concluded promotions for their new song "Achilles," showcasing their distinctive healthy and natural "zero sexy" charm.
Nowz (Hyunbin, Yoon, Yeonwoo, Jinhyuk, Siyun) wrapped up two weeks of official activities for the digital single "Achilles" with a performance on SBS' Inkigayo broadcast on the 16th.
Through this promotion, Nowz expanded their own musical universe by presenting a "zero sexy" concept that highlighted natural style and healthy appeal. They captivated viewers and radio listeners through activities across multiple platforms, including YouTube's It's Live, Dingo Music's Trap Edition Dance, M2's Studio Dance, and radio appearances such as SBS Power FM's Wendy's Youngstreet and Cultwo show.
"Achilles" not only entered Melon HOT 100 (30th) and the latest charts immediately after its release, but also consistently ranked on YouTube's daily popular music video and daily shorts popular song charts, proving its high level of buzz.
Starting with the opening of the Day & Salad website where fans directly chose members' salad ingredients, witty events continued with street promotions and one-day part-time jobs at ice cream shops. In addition, they performed refreshing stages at large water park venues such as Ocean World and Caribbean Bay.
The "Achilles" challenge craze that spread across social media was also intense. The challenge, joined by a host of prominent artists including (G)I-DLE's Miyeon, WayV's Ten, WJSN's Dayoung, ZEROBASEONE's Sung Hanbin, and actor Kim Jaewon, rode a highly addictive hook to dominate the top ranks of Instagram Reels' "rising popular audio" chart.
Having successfully concluded domestic promotions, Nowz will now expand their activities into the Chinese-speaking market. They are set to make their first appearance at the large Chinese-language award ceremony "2026 TIMA" at Hong Kong's Kai Tak Stadium on the 22nd to meet local fans.<
[Photo] Cube Entertainment Corp., MBC every1's Show Champion, MBC's Show! Music Core, SBS' Inkigayo
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