Say My Name Honda Hitomi met mevu.
The behind-the-scenes of the collaboration video shoot between Say My Name (SAY MY NAME) member Honda Hitomi and the global AI styling platform mevu has been released.
This shoot was carried out with a direction concept that highlighted mevu's characteristic of combining AI technology with K-pop artists' styling experiences, communicating warmly with fans through live broadcasting.
The site was composed with a fresh concept that departed from the typical framework of existing brand advertisements, having Hitomi interact with fans during a live broadcast and naturally share AI profile results, and Hitomi checked on her phone items such as an AI photobook gifted by fans, self makeup, and Korean high school-style ID photos.
In the process, Hitomi showed genuine reactions, surprised or amazed, saying she did not realize they were real photos. Following the planned intent, Hitomi turned on a real communication application in front of the camera and continued a natural and warm mood as if conversing with fans. Filling the set with her bright and fresh energy, Hitomi changed her eye expressions and facial expressions freely to match the mood of the AI photo shoot results on her phone, eliciting admiration.
The behind-the-scenes cuts from the set were filled with Hitomi's veteran professionalism and her unique lovable charm. Before filming, during a pre-meeting with the production team, Hitomi carefully checked the concept and storyboard flow while watching the notebook screen that contained the mockups, and she listened to every explanation, meticulously confirming the shooting movements and lines.
Even after finishing the shoot, she carefully checked the results and was impressive in revising lines and performing reactions for a more complete video. In this way, Hitomi led the on-site atmosphere by radiating harmless energy, and after finishing all the filming she expressed gratitude to the staff and greeted them, conveying vitamin-like energy.
After the shoot, a mevu official said the concept of an idol on stage is the most familiar to fans yet difficult to try directly, and added that through this shoot in which Hitomi showed completely different looks for each concept, they wanted to show that anyone can experience K-pop idol style with a single photo.
Meanwhile, the mevu collaboration content featuring Hitomi's diverse transformations, from girl-crush to innocent, beauty, and Korean high school ID photos, will be released through various channels.
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