Six-member boy band ENHYPEN will get closer to fans around the world.
A special space where fans can immerse themselves in the world of ENHYPEN's (ENHYPEN) new release will be prepared.
ENHYPEN (Jungwon, Jay, Jake, Sunghoon, Sunoo, Ni-ki) will hold the 'ENHYPEN 'THE SIN : BLISS' pop-up store' on the first floor of the HYBE building in Yongsan-gu, Seoul, from the 21st to the 26th. This pop-up, held to commemorate the release of the mini album 8 'THE SIN : BLISS', is designed as a space where visitors can more deeply immerse themselves in the team's unique album narrative.
The pop-up uses a range of audiovisual elements to offer a rich array of sights and activities. Visitors will be greeted by diverse corners such as a media wall where they can view visuals from the new release, a listening zone where they can hear the new tracks, and a photo zone that fully conveys the mood of the title track 'Bloody Paradise.'
The merchandise available at the pop-up also fully embodies the colors of 'THE SIN : BLISS.' A variety of items using the leopard pattern and bold colors that are design elements of the new release will be prepared. A pin badge that applies content from the mini album 8 'ENGENE ver.'—which was previously produced in the form of a fake advertisement—adds a unique touch of fun.
Meanwhile, ENHYPEN will release the mini album 8 'THE SIN : BLISS' worldwide simultaneously at 1 p.m. on the 21st. The album tells the story of a lover who breaks taboos and chooses an unprecedented escape, gradually realizing that 'being together itself is a blessing (Bliss).' The title track 'Bloody Paradise' is a Brazilian punk song that describes the lovers' situation as paradise as they look only at each other amid pursuit and escape. The choreography that evokes catharsis and the addictive melody have already drawn enthusiastic response from ENGENE (the fandom name).
ENHYPEN, a group formed through the idol reality survival program I-LAND, officially debuted on Nov. 30, 2020. They have since grown into a group representing Korea and are receiving great love in the global market.<
[Photo] Belift Lab Inc. (HYBE)
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